Industry
Retail & FMCG
Brand protection, distribution and regulatory compliance for consumer businesses selling into Bangladesh.
Consumer brands in Bangladesh face a predictable set of problems: distributor relationships that become difficult to exit, parallel imports, counterfeiting at scale, and labelling and standards requirements enforced by BSTI and the consumer rights authority.
We act as corporate counsel to multinational retail and consumer groups, handling brand protection, distribution structuring, regulatory compliance and enforcement.
What we do in this sector
- Trademark portfolio management and enforcement
- Distribution, agency and franchise structuring
- Product labelling, standards and consumer protection
- Market entry and retail licensing
- Anti-counterfeiting programmes
- Employment and workforce compliance
Selected experience
- Corporate counsel to multinational retail groups in Bangladesh.
- Enforcement campaigns for international consumer electronics brands.
Mandates in this sector
General Electric · Local counsel
Power and energy projects in Bangladesh, including a sublease matter
Nokia · Counsel
Established the well-known mark doctrine in Bangladesh across all classes
Confidential brand owner · Counsel
Supreme Court judgment establishing that parallel and unofficial-channel imports constitute use of a mark in the territory
Sony · Enforcement counsel
Co-ordinated action against 160 counterfeiters
Casio · Enforcement counsel
Co-ordinated action against 60 counterfeiters
Crocodile, Saybolt and 3M · Enforcement counsel
Cross-border enforcement of treaty-based rights under the Paris Convention and the GATT framework
Samsung · Local counsel
Dhaka Airport Third Terminal; contractor arrangements on the Jamuna and Padma bridges
FIFA · Rights holder's counsel
Protection of FIFA's marks against unauthorised use ahead of major tournaments
Confidential rights holder · Appellant's counsel
Supreme Court judgment recognising parallel imports as trademark use — a landmark for brand owners in Bangladesh